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A US-based hotel chain was interested in testing the ADARA Cortex data against their meta-search campaigns in an effort to better compete with OTAs.
Download the case study below to learn how ADARA increased click-through rates and conversions and the final results for the campaign.
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to popular snowbird season domestic destinations with a CPB under $20. Additionally, in its key mid-west market the airline placed an in-market CTV to...
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
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