A leading London-based rail service partnered with Adara to rebuild passenger demand following COVID while maintaining strong ROI across its always-on campaigns and expanding into international markets.
Adara analyzed site visitor behavior to identify travelers who dropped off mid-journey and re-engaged them using messaging aligned to traveler motivations and expectations. Campaigns powered by Adara Audiences reached high-propensity domestic and international travelers through brand-led touchpoints.
The campaign achieved ROI of 8+ for two consecutive quarters using internal attribution and maintained ROI above 5 after transitioning to third-party measurement. Strong performance led to increased budgets and positioned the program for continued international expansion.
“Adara helped us re-engage high-intent travelers and consistently exceed ROI benchmarks across domestic and international markets.”
— Business head
Discover how Adara helped a UK rail brand double ROI and scale internationally. Download the full case study!
