A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a trip to competitor destinations produced 800 bookings, the game earned 140,000 downloads in the US., and website traffic surged.
Global Footwear Brand Achieves 2X CTR and 127% Viewability with Travel-Intent Targeting
A leading U.S.-based global footwear brand partnered with Adara to reach female travelers across APAC cities. By leveraging Adara’s real-time travel-intent data from 270+ global partners, the brand engaged urban professionals, solo travelers, and family vacation...
