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A major airline wanted to fully capture the demand from their branded search traffic, as well as increase their booking volumes for their non-branded search activity.
Using ADARA Cortex Search, keying in on mid-tier Traveler Value Score and leisure audiences, the airline was able to increase performance across both branded and non-branded SEM campaigns. Download the results below.
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to popular snowbird season domestic destinations with a CPB under $20. Additionally, in its key mid-west market the airline placed an in-market CTV to...
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
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