As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays.
Adara leveraged its travel-intent data and Samba TV audiences to target World Cup viewers, U.S. soccer fans, and travelers actively researching trips to Philadelphia and New York during June to July 2026. The campaign reached both domestic and international audiences using programmatic display media to drive awareness and bookings.
Within ten weeks, the campaign generated thousands of site visits, 257 observed hotel bookings, 4,563 enriched hotel bookings, and more than $2 million in revenue to date. The program continues to run through February 2026 as demand builds toward the tournament.
“Adara helped us reach travelers already planning World Cup trips and inspired them to extend their stay by discovering Lancaster.”
— Destination Marketing Team
Discover how travel-intent data helped Lancaster capitalize on the 2026 FIFA World Cup. Download the full case study!
