We are excited to announce a new update to Adara Destination Marketing Cloud with tracking of your Google Search and YouTube campaign effectiveness all-in-one application using Adara Impact PLUS or Adara Impact. Your search and YouTube campaigns managed via Google Ads and DV360 are now tracked in one convenient place
Destination marketers can now conveniently measure the impact of their destination marketing efforts for display, social, search and video. Measure ROI and quantify the value and economic impact of all their marketing efforts by directly connecting media campaigns and website activity to revenue spent in the market.
Learn how to:
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Did you know?
Did you also know marketers can also take advantage of predictive data from the companion app, Adara Market Monitor, to get a snapshot of their destination’s health with insights encompassing overall destination growth and performance?
Market Monitor provides daily hotel booking predictions; total and cumulative, along with forecasted booking curves and velocity, top performing origin markets, and competitive benchmarking. Learn how Visit Savannah improves visitation with Market Monitor and Impact Plus.
