In June 2019, 300 of Europe’s largest city marketers gathered with heads of state and tourism professionals at the European Cities Marketing Conference in Ljubljana, Slovenia to discuss the theme “Tomorrow Today”.
Adara’s VP Destination Analytics, Ted Sullivan, and Managing Director Destinations EMEA, Sara Pastor, gave a keynote presentation: “If You Don’t Measure It, You Can’t Improve It”.
Check out our video highlights of the event below.