If you are part of a Destination Marketing Organization (DMO), you understand the challenge: how do you show stakeholders that your marketing efforts are contributing to the destination’s local economy? Hotel searches and website traffic stats only go so far. What if you could go deeper – beyond arrivals and check-ins and show exactly how much travelers who were exposed to your ads spend once they reach your destination?
That’s where Adara’s Destination Expenditure Report steps in.
So, What Exactly Is It?
Adara’s Destination Expenditure Report is your secret weapon for understanding the economic impact of destination marketing efforts on local tourism. Built using real-time, privacy-compliant data from credit and debit card transactions and loyalty programs, this report goes far beyond hotel bookings and flight data.
It breaks down how much visitors exposed to your marketing campaign spend, where they spend, and what they spend on—across 25+ merchant categories like restaurants, gas stations, bars, retail, attractions, and entertainment.
This isn’t just another travel data report. It’s the industry’s first in-destination marketing attribution tool that connects digital campaigns to actual credit card spend—something only Adara offers in the destination marketing space.
Why It Matters
Here’s what you can do with this kind of insight:
- Measure Total Economic Impact
Capture the real value of tourism, from gas stations to boutique stores—not just hotel lobbies. - Track Campaign Effectiveness
Show how your marketing directly influenced spending. You’ll know not only that travelers came but that they spent. - Understand Visitor Behavior
Are visitors spending more on food or fashion? Are they making repeat transactions or one-time splurges? The report reveals it all. - See Cross-Partner Results
If you’re working with multiple media agencies or platforms, Adara shows you which ones drive more spending. - Make a Stronger Case for Funding
Bring credit card spend data to the boardroom. Numbers don’t lie and stakeholders love clear, measurable impact.
What Makes It Different?
Adara’s insights come from a network that includes 195 million individuals and 40 million households in the U.S. alone. That’s a massive dataset delivering unmatched accuracy. It’s also the only solution in the space that ties visitor spending directly to a complete digital media campaign.
What Can the Destination Expenditure Report Be Used For?
Here are just a few ways DMOs can leverage the Destination Expenditure Report:
- Compare spending between key feeder markets, like New York vs. Atlanta
- Help small businesses understand the value of tourism
- Tailor messaging to the segments that spend the most
- Back up marketing decisions with hard data for stakeholder presentations
Bottom Line
You’ve always known that tourism brings value to your destination. Now you can prove it—clearly, confidently, and comprehensively.
With Adara’s Destination Expenditure Report, you’re not just getting data. You’re getting proof of impact, visibility into traveler behavior, and the clarity you need to plan smarter and perform better.
