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Adara presents the Data Driven Marketing Track at Advertising Week Europe

Now in it’s fourth year in Europe, Advertising Week is a hybrid of inspiring thought leadership with legendary entertainment and special events that celebrate the industry and its people.  Adara is proud to be partnering with the AWE team for a second year and excited about sponsoring a day of discussion and debate within the Data Driven Marketing Track on Tuesday, April 19th  from the Guardian Stage in Picturehouse Central, the new home of Advertising Week Europe.
The Data Driven Marketing Track kicks off at 9:45am with sessions from Sky and the Rubicon project. At 11:15am CNN will no doubt be fueling the debate between the Mad Men and the Math Men in ‘Data & Creativity: Who Holds the Power?’ with our very own CEO, Layton Han, appearing on the panel.
At Midday, Adara’s President of Media and CMO Elizabeth Harz will be moderating a panel made up of Yahoo!, Hearst, Rubicon Project, Oracle and Sharethrough in ‘The Marketer’s Toolbox’. Afternoon sessions include content from the Guardian, The Marketing Society, Mashable and Media IQ.
For more information on the Data Driven Marketing Track visit http://advertisingweek.eu/calendar/?track=data.
We hope to see you there!

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