Now in it’s fourth year in Europe, Advertising Week is a hybrid of inspiring thought leadership with legendary entertainment and special events that celebrate the industry and its people. Adara is proud to be partnering with the AWE team for a second year and excited about sponsoring a day of discussion and debate within the Data Driven Marketing Track on Tuesday, April 19th from the Guardian Stage in Picturehouse Central, the new home of Advertising Week Europe.
The Data Driven Marketing Track kicks off at 9:45am with sessions from Sky and the Rubicon project. At 11:15am CNN will no doubt be fueling the debate between the Mad Men and the Math Men in ‘Data & Creativity: Who Holds the Power?’ with our very own CEO, Layton Han, appearing on the panel.
At Midday, Adara’s President of Media and CMO Elizabeth Harz will be moderating a panel made up of Yahoo!, Hearst, Rubicon Project, Oracle and Sharethrough in ‘The Marketer’s Toolbox’. Afternoon sessions include content from the Guardian, The Marketing Society, Mashable and Media IQ.
For more information on the Data Driven Marketing Track visit http://advertisingweek.eu/calendar/?track=data.
We hope to see you there!
Winter U.S. Outbound Flight Bookings vs. Hotel Bookings: Diaspora and Non-Diaspora Travel
Outbound travel from the U.S. is soaring this winter. Travelers are beyond the fear posed by health concerns and are exploring the world with newfound enthusiasm. Many are looking forward to escaping the cold and venturing to warm, sunny destinations. Caribbean...