Prep your Search Strategy for the Cyber 5 This Holiday Season
Randy Stark, Sales Engineer at Adara shared his thoughts with AdWeek 360 about how search marketers need to understand as much as possible about the millions of potential customers and their new behaviors ahead of time is an important new element of the typical prep that goes into holiday search planning.
New KPIs for Destination Marketers
The tourism industry has had the opportunity to see what the world was like without it, and it is far from great. As...
Opportunities and challenges for advertisers in CTV: Making the most of this emerging and effective channel
The way we consume content on our televisions is in the midst of a revolution; one accelerated by the onset of...
Retailers, Expand Your Identity Strategy to Include Marketing
As retail brands work to create a future-proof identity strategy, many are moving from generic third party data...
Digital Identities: Current Challenges and Opportunities Ahead for the Travel & Tourism Sector
Current Scenario For a while, organizations have struggled with understanding “Digital Identities”- of both their...
Capturing New Leisure Travel Requires Fast Reflexes
In travel, there are usually two types of trips to market to leisure travelers - last-minute getaways, and a big...
As Fewer People Fly, Destination Marketing Becomes a Domestic Game
Leisure hotel bookings are slowly rebounding, as is the drive market, which indicates that more people are traveling...
Adara Traveler Trends Insights for HSMAI
Carolyn Corda, Chief Marketing Officer at Adara shares the latest data and insights from the Adara Traveler Trends...
Preventing Fraud in eCommerce: How Retailers Should Respond
It’s been nearly five months since the Prime Minister announced a state of lockdown in the UK due to the coronavirus....
COVID-19 has Upended Fraud Detection
The rapid move to online commerce during COVID-19 has created a perfect storm for fraud detection. There are more...
