KNOW YOUR CUSTOMER’S TRUE REVENUE VALUE
For the first time, accurately assess each traveler’s true revenue potential beyond interactions with your brand.
Unlock maximum value from each and every traveler over time by activating ADARA Traveler Value Score (TVS) in your business.
Generated by a powerful algorithm, the ADARA Traveler Value Score is based on billions of search, booking and loyalty data points from the world’s largest travel companies
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ANYONE WITH AN ADARA TRAVELER VALUE SCORE
IS AN ACTIVE, ENGAGED TRAVELER
Including Millennials, these brand agnostic travelers stay close to home but are open to going further for deals & unique experiences.
1-2x trips / year
No status or basic
Primarily researches on
Meta and OTA channels
Spend considerable time planning and researching. Some business travel is mixed in and they frequently have basic loyalty status.
3-5x trips / year
No status or basic
Traditional business travelers, booking in the mid-tier classes with a great appreciate for the perks of loyalty programs.
1-2x trips / month
and direct suppliers
At the pinnacle of loyalty status, these elite travelers expect a high-end travel experience and are willing to pay for it.
3x trips / month
Multiple top tier elite
on direct suppliers
ADARA TRAVELER VALUE SCORE FOR MEDIA
A powerful lens for segmentation and targeting
Identify different types of travelers based on their potential value to your brand
HIGHLY EFFECTIVE MARKETING
Invest at the right level in reaching and retaining each type of traveler
FOCUS ON THE RIGHT TRAVELERS
Use value-based segmentation to connect the right offer with the right customers
ACTIVATE ADARA TRAVELER VALUE SCORE IN YOUR DIGITAL CAMPAIGNS
Intelligent Retargeting, High-Value Prospecting, Branding & Messaging, Customer Re-Activation, Loyalty Status Upgrade