ADARA TRAVELER VALUE SCORE

KNOW YOUR CUSTOMER’S TRUE REVENUE VALUE

For the first time, accurately assess each traveler’s true revenue potential beyond interactions with your brand.

Unlock maximum value from each and every traveler over time by activating ADARA Traveler Value Score (TVS) in your business.

Generated by a powerful algorithm, the ADARA Traveler Value Score is based on billions of search, booking and loyalty data points from the world’s largest travel companies

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ANYONE WITH AN ADARA TRAVELER VALUE SCORE
IS AN ACTIVE, ENGAGED TRAVELER

Including Millennials, these brand agnostic travelers stay close to home but are open to going further for deals & unique experiences.

1-2x trips / year

$1,000-$2,500
annual spend

No status or basic
loyalty status

Primarily researches on
Meta and OTA channels

Spend considerable time planning and researching. Some business travel is mixed in and they frequently have basic loyalty status.

3-5x trips / year

$5,000-$7,500
annual spend

No status or basic
loyalty status

Researches across
all channels

Traditional business travelers, booking in the mid-tier classes with a great appreciate for the perks of loyalty programs.

1-2x trips / month

$15,000-$20,000
annual spend

Earned elite
loyalty status

Researches OTA
and direct suppliers

At the pinnacle of loyalty status, these elite travelers expect a high-end travel experience and are willing to pay for it.

3x trips / month

$60,000+
annual spend

Multiple top tier elite
loyalty status

Mostly focused
on direct suppliers

ADARA TRAVELER VALUE SCORE FOR MEDIA

A powerful lens for segmentation and targeting

VALUE-BASED SEGMENTATION

Identify different types of travelers based on their potential value to your brand

HIGHLY EFFECTIVE MARKETING

Invest at the right level in reaching and retaining each type of traveler

FOCUS ON THE RIGHT TRAVELERS

Use value-based segmentation to connect the right offer with the right customers

ACTIVATE ADARA TRAVELER VALUE SCORE IN YOUR DIGITAL CAMPAIGNS

Intelligent Retargeting, High-Value Prospecting, Branding & Messaging, Customer Re-Activation, Loyalty Status Upgrade

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