A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a trip to competitor destinations produced 800 bookings, the game earned 140,000 downloads in the US., and website traffic surged.
How Lancaster Leveraged the 2026 FIFA World Cup to Drive Hotel Bookings and $2M+ in Revenue
As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays. Adara leveraged its travel-intent data and...
