“Relevant marketing doesn’t work if it’s not compelling – a ‘correct’ message doesn’t guarantee a response.”
Adara’s CMO, Carolyn Corda, talks about how embracing more advanced personalization can capture consumers’ hearts and share of wallets in this article on MarTech Advisor.
Read the article Here
About the Author
Carolyn Corda
CMO
As CMO, Carolyn leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to Adara, she was a Managing Director at Accenture, senior executive at Epsilon, executive roles at Fair Isaac and Sabre and she also pioneered the first travel data co-op, Vistrio, which was co-founded with Sabre. Carolyn has been recognized for her thought leadership and has spoken on the subject of customer insight at industry conferences—including Skift, Phocuswright and EyeForTravel.
