In an environment of flattening demand, it’s critical for travel marketers to commit resources to the most valuable groups of customers, those who not only spend the most today, but those who have the potential to spend the most in the future. Michael Cahan, Adara‘s VP, Major Accounts, talks about how relevant and personalized marketing can future-proof your brand in today’s PhocusWire.
Read Article Here
About the Author
Michael Cahan
Vice President, Major Accounts (Enterprise Sales)
Michael is a proven digital/programmatic executive with significant cross-platform experience, successfully working across functional groups to lead complex sales and strategy initiatives within Fortune 1000 organizations with a track record of success that spans business and technology functions including; sales, client services, business development, marketing, content creation and mobile product development.
