Scott Garner, EVP & Chief Commercial Officer, has written a blog post exploring the ‘war’ between brands and tech giants over customer interaction and data. Music artists own the songs they compose and authors own the words they write; should brands not own the data from their interaction with their customers? In this thought provoking piece, Scott explores this sometimes uncomfortable relationship and why now, in a post-GDPR world, we are in the perfect moment to redefine these connections. You can read the article here.
Destination Marketing in the New Age: A Complete Guide for DMOs
Destination marketing has come a long way from glossy brochures and splashy ads. In today’s hyper-connected world, Destination Marketing Organizations (DMOs) face rising traveler expectations, shifting behaviors, and complex market dynamics. By 2026, the DMO playbook...