Thanksgiving Travel Trends

What Is Re-Engagement? Re-engagement is the strategic process of reactivating lapsed or dormant customers, those who may have previously booked with you, enrolled in a loyalty program, or browsed your services but haven’t returned. The goal isn’t just to reconnect,...

If you are part of a Destination Marketing Organization (DMO), you understand the challenge: how do you show stakeholders that your marketing efforts are contributing to the destination’s local economy? Hotel searches and website traffic stats only go so far. What if...

Introduction The digital advertising landscape is undergoing a seismic shift, and Artificial Intelligence (AI) is leading the charge. Gone are the days of relying on broad demographics and static audience segments. Today, AI enables real-time precision targeting,...