An iconic American luxury jewelry retailer partnered with Adara to enhance holiday sales and increase brand desirability in Mexico.
Using Adara’s travel-intent insights, the brand targeted high-net-worth individuals through a phased campaign, first appealing to self-purchasers and then shifting to gift givers.
Data-driven targeting and premium creative placements delivered strong results, with 7 million impressions and a 76% video completion rate, reinforcing the retailer’s position as the preferred luxury gifting choice during the holiday season.
“Adara’s travel-intent targeting allowed us to reach the right customers at the right time, driving strong engagement and brand visibility during the holiday season.”
— Global Brand Marketing Team
See how a luxury jewelry brand boosted holiday sales with travel-intent targeting—get the full success story now
