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How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination?
Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and wanted more visibility into this customer data.
Download the success story to learn how VSPC leveraged its first-party data to build audience identities and achieve better campaign performance.
As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays. Adara leveraged its travel-intent data and...
A leading Las Vegas hotel partnered with Adara to drive bookings while maintaining cost-per-booking efficiency in one of the most competitive hotel markets in the world, particularly during the Q4 seasonal period. Adara activated display and native media to reach...
A leading London-based rail service partnered with Adara to rebuild passenger demand following COVID while maintaining strong ROI across its always-on campaigns and expanding into international markets. Adara analyzed site visitor behavior to identify travelers who...
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