Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.
How Lancaster Leveraged the 2026 FIFA World Cup to Drive Hotel Bookings and $2M+ in Revenue
As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays. Adara leveraged its travel-intent data and...




