Identify and Acquire More Customers, Enable Personalized Digital Experiences, and Eliminate Online Fraud
The e-commerce ecosystem is rapidly evolving in the face of new regulations, the death of the cookie, and the loss of IDFA. To succeed, e-commerce companies must quickly adapt to this radical change in climate, or risk becoming dinosaurs.
While already experiencing exponential growth, consumer and business adoption of online channels for purchasing goods and services has accelerated more than five years just since the advent of COVID-19, according to McKinsey.
By some industry estimates, m-commerce has emerged as a key driver for much of this growth, accounting for as much as 60% of total e-commerce revenues. In addition to user convenience, it allows merchants to reach new demographic audiences and new geographies. But the shift toward m-commerce also introduces challenges to traditional ID verification and multi-factor authentication processes.
Without the right solutions in place, you’re likely to see increased transaction abandonment and reduced customer lifetime value as users defect to your competitors.
With the introduction of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), regulatory mandates targeting the storage and use of Personally Identifiable Information (PII) are fraught with legal and financial risks. For example, GDPR gives customers the right to access, correct, delete, and restrict the processing of their data, which is fundamental when that data is used for marketing or advertising.
Declining to collect information about your customers isn’t the answer to these compliance challenges. Marketing departments need robust data to identify and target your best customers.
ADARA, the leader in compliant, permissioned data and verified identity, combines intelligence from global data consortiums to stitch together 1 billion unique digital identities using 22 billion discrete data elements across 130 countries—all without cookies or IDFA or GAID.
Whether it’s digital marketing, programmatic advertising, search, or stopping fraud, Global 2,000 companies rely on ADARA to help them serve more customers with less friction and better outcomes.