For many travel marketers, research shows that personalization is important. However, the path to success is still unclear. The problem is pervasive across the travel industry with only 38 percent of travel companies rating their ability to personalize at four or five stars out of five. For years, travel marketers have lagged behind in the trend of prioritizing data-driven marketing—but there is good reason to start to emphasize it.
On this webinar, presented by Adara and hosted by ESTO, Andria Godfrey, Senior Director, Global Customer Success, and Ted Sullivan, Vice President, Destinations, Europe, will:
- Share key insights into the tiered journey to personalization and measurement.
- Demonstrate how travel marketers can significantly increase the relevance and understanding of their brands.
- Debate how a few global travel brands are driving personalization and redefining measurement in travel.
Watch the full webinar below.
