ACCURATELY ASSESS YOUR CUSTOMER’S POTENTIAL
ADARA combines thousands of points of data on each traveler to uncover intent, propensity, and preferences to deliver merchandising optimization and personalization solutions.
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UNPARALLELED TRAVEL DATA
650 million monthly travelers
Data on over 650 million monthly travelers gives ADARA the most complete view of the traveler’s journey.
20 billion data points
Each traveler profile contains 30+ data points on traveler search, booking, and loyalty data.
+175 brand partners
Data from +175 brand partners is combined to produce a unique and holistic understanding of patterns, trends and behavior.
WHAT ADARA’S DATA ENABLES
Identify High-Value Travelers
ADARA provides data analysis, segmentation, and personalization to identify high-value customers
Target Travelers Online and Offline
Target customers across web, mobile, email, kiosk, and call center through people-based targeting solutions
Understand Customer Propensity
With a complete view of traveler preferences and intent, personalize product merchandising through predictive behavior modeling
Time Offers for Instant Actionability
Real-time data platform makes data instantly actionable so that offers can be provided during pre-purchase, booking, post-purchase, check-in, in-airport, or in-destination
Personalize Content and Messaging
Dynamic system allows for personalized,
timely, and relevant messaging
HOW DATA BECOMES INTELLIGENT
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TRAVELER VALUE SCORE
ADARA Traveler Value Score is based on a 360-degree view of customers’ behaviors and needs across the global travel ecosystem, over time. Activating ADARA Traveler Value Score in marketing, e-commerce, business intelligence and customer service is the first step to extract maximum lifetime customer value.