TRAVELER INTELLIGENCE

ACCURATELY ASSESS YOUR CUSTOMER’S POTENTIAL

ADARA combines thousands of points of data on each traveler to uncover intent, propensity, and preferences to deliver merchandising optimization and personalization solutions.

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UNPARALLELED TRAVEL DATA

650 million monthly travelers

Data on over 650 million monthly travelers gives ADARA the most complete view of the traveler’s journey.

20 billion data points

Each traveler profile contains 30+ data points on traveler search, booking, and loyalty data.

+175 brand partners

Data from +175 brand partners is combined to produce a unique and holistic understanding of patterns, trends and behavior.

WHAT ADARA’S DATA ENABLES

Identify High-Value Travelers

ADARA provides data analysis, segmentation, and personalization to identify high-value customers

Target Travelers Online and Offline

Target customers across web, mobile, email, kiosk, and call center through people-based targeting solutions

Understand Customer Propensity

With a complete view of traveler preferences and intent, personalize product merchandising through predictive behavior modeling

Time Offers for Instant Actionability

Real-time data platform makes data instantly actionable so that offers can be provided during pre-purchase, booking, post-purchase, check-in, in-airport, or in-destination

Personalize Content and Messaging

Dynamic system allows for personalized,
timely, and relevant messaging

HOW DATA BECOMES INTELLIGENT

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TRAVELER VALUE SCORE

ADARA Traveler Value Score is based on a 360-degree view of customers’ behaviors and needs across the global travel ecosystem, over time. Activating ADARA Traveler Value Score in marketing, e-commerce, business intelligence and customer service is the first step to extract maximum lifetime customer value.

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