Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry.
A Multinational Holding Company Brings 1st party Disparate Data Together with Data Permissioned Workflow
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
Our client had been exclusively using mobile IDs to inform their business strategy.
Due to the massive disruption in the travel industry as a result of the coronavirus, it has made accurately predicting the futures of oil very difficult.
An internationally recognized data aggregator built its business by creating a consortium of small businesses to enable a competitive balance with larger organizations that had more data available to optimize business and marketing operations.
A US-based hotel chain was interested in testing the ADARA Cortex data against their meta-search campaigns in an effort to better compete with OTAs.
A major airline wanted to fully capture the demand from their branded search traffic, as well as increase their booking volumes for their non-branded search activity.
Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI.
A law firm specialized in practicing family law wanted to create more awareness of their business and drive prospects to their website.
A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.