Why a replacement to third party cookies is key to post-pandemic recovery

As the UK (hopefully) starts to close the door on COVID-19 restrictions on June 21st, financial brands are gearing up for a much-anticipated return to normalcy. While the timeline for a full recovery is unknown, mass vaccination efforts are gaining momentum with the Health Secretary, Matt Hancock, declaring this week that the UK government has administered at least one shot of the vaccine to 72% of the adult population.

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Prepare for rising demand by using data to target potential customers

As COVID-19 vaccinations become more widely available, countries around the world have started to announce the easing of travel restrictions. The UK has unveiled its traffic light system, France has said that it is going to open its border to tourists in May, and the media has recently talked up the possibility of the UK/US travel corridor this summer.

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Adara’s Commitment To Tourism Runs Deep

I recently joined Adara after more than a decade at Visit Savannah, where I was most recently Director of Data Intelligence. If you’re a destination marketer, you know that our community is relatively tight-knit. If you heard any of the rumors in the past year that I did, you might be wondering why I made the switch.

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Adara Celebrates National Tourism Week

This year’s National Tourism Week has a theme of Recovery, which is more meaningful than it has ever been. Personally and professionally, everyone’s focus and values have truly recalibrated.  The old adage “business as usual” has evaporated, for everyone.

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Personalization and the importance of privacy in the post-cookie landscape

Personalization is critical for financial brands, both in acquiring new customers and driving further value from existing ones. As the financial market becomes increasingly competitive following the emergence of digital challenger banks like Monzo and Starling, alongside digital payment solutions such as Klarna, it’s clear that financial institutions need to personalize messages in order to compete. 

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