RESEARCH

WHITE PAPERS, ONE SHEETS & INFOGRAPHICS

Get to know the different types of travelers, and take a closer look at the travel industry trends

REGIONAL TRENDS

Exploring the German Travel Market

Learn more about ADARA’s insights on the best ways to engage German travellers.

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REGIONAL TRENDS

Understanding the Japan Travel Market

Learn why travel marketers with a broader perspective may be in the best position to take advantage of Japanese market trends.

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AUDIENCE TRENDS

Evolution of the Business Traveler

Learn how trends in loyalty, mobile bookings and international business travel are changing the business traveler market.

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REGIONAL TRENDS

MENA Traveler Trends

MENA is an increasingly popular destination for business & leisure. Learn who is traveling there, where they originate, their top destinations, and search and booking process.

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AUDIENCE TRENDS

Global Millennials: Super Travelers

Learn what activities and experiences millennials are prioritizing, what they are willing to spend money on, and what their booking process looks like.

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SEASONAL TRENDS

Thanksgiving Traveler Insights

Learn how many Americans will travel this year for Thanksgiving and when they will begin planning their travel.

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TOURISM

Bloomington White Paper

Learn how the Bloomington CVB uses ADARA to directly measure the influence of its website and identified $315,000 in hotel revenue.

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Regional Trends

Brexit Infographic

Learn what Brexit will mean for travel in terms of flight bookings, average daily rates of hotels, and traveler origin cities.

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TOURISM

Idaho Tourism Whitepaper

Learn how Idaho Tourism leverages ADARA Impact to gain unprecedented insight into digital campaign effectives.

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Audience Trends

Elite Travelers

Learn how Elite Travelers’ booking journey and preferences are changing with the proliferation of technology along their top travel destinations.

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REGIONAL TRENDS

US Hotel Travel Trends

Learn what markets are growing the United Sates and what differences we see in the booking journey for families versus couples versus singles.

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REGIONAL TRENDS

UK Christmas Insights

Learn where and how early UK Christmas travellers are booking for the holidays and their top destinations.

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