Conference Agenda, Dec 3rd
Tourism’s Road to Recovery – The European Perspective
The impact of Covid19 in the travel & tourism sector has been huge and nowhere more so than in Europe where we are going through a second wave and lockdowns are back. Join us for an enlightening session with Petra Stušek, President of European Cities Marketing, Eduardo Santander, Executive Director of European Travel Commission and Sara Pastor, Managing Director Destinations, ADARA, as we discuss what European destinations and the sector should be doing to begin to recover from the pandemic.
8:00 – 8:45AM PST
The Unexpected Pandemic Dividend— a new perspective on what really matters
Travel companies have unleashed a torrent of experimentation as they respond to the pandemic’s dual effects—significantly diminished demand and new standards for health safety. Join us for an enlightening session with Alex Dichter, Sr. Partner of McKinsey’s Travel, Transport, & Logistics Practice and Carolyn Corda, CMO at ADARA as we explore these innovations and chisel away at traditional travel to reveal its fundamental nature.
9:00 – 9:45AM PST
Anatomy of a Travel Recovery. What to look for in 2021
Join us for an enlightening session with Adam Sacks, the leading industry economist and President of Tourism Economics as he shares his view of the shape of the recovery and what to look for as it evolves.
10:00 – 10:45AM PST
Discussion Panel: 2021 Travel Demand Forecast, and Tourism Hot Topics for 2021
With the US Election behind us, multiple vaccines coming to market, and Thanksgiving in our rear-view mirrors, ADARA examines the 2021 travel outlook and advance pace for several market types. This will be followed by a panel hosted by Adam Johnson, Sales Director, Midwest at ADARA with industry experts, Zeek Coleman of Visit Savannah, Bonnie Carlson from Bloomington Minnesota, and Amir Eylon of Longwoods, on how DMOs can plan for 2021.
11:00 – 11:45AM PST
Reimagining your Omni-channel strategy in new normal
2020 looks nothing like 2019. We are in the midst of a global pandemic and a disruptive industry change that happens once in a lifetime. DMOs have to fight the battle on 2 fronts: To promote sustainable & safe tourism during a pandemic and to futureproof for the cookie-less future….while still being held accountable for marketing goals! Join us to learn how ADARA is leading the technological innovation and building groundbreaking solutions to address the marketing conundrum in the new normal!
12:00 – 12:45PM PST
Taking our best shot– Data powerhouses ARC and ADARA explore recent travel trends and vaccine news
Join us for a session with Chuck Thackston, Managing Director – Data Science and Research of ARC, and Milan Patel, Director – Field Data Science of ADARA as they share with us up-to-date travel trends. Travel suppliers continue to rapidly adjust their plans for the next several months, so it is critical to keep track of the latest trends that the data reveals. The insights will be followed by an interview with Carolyn Corda, CMO at ADARA and Chuck Thackston with David Morrow, VP, Global Marketing at ADARA.
1:00 – 1:45PM PST
Check out the full roster for Navigating the Road to Recovery in 2021, the free Virtual Tourism Conference by ADARA