The World's Largest Travel Brands Trust ADARA
Turespaña, the DMO for Spain, is responsible for promoting Spain as a global tourist destination year round. Learn how they attract quality visitors, market off-season, and target new audiences.
Key Insights You Will Learn
Traditional KPIs do not always provide full insight. Learn what is needed to measure economic impact and revenue.
Attracting high-value visitors can support both sustainable tourism and long-term growth.
Data facilitates effective audience segmentation and increases engagement rates.
Discover how Turespaña moved away from clicks and impressions to measuring real economic impact and ROI from their marketing campaigns