Discover How the Travel Luxury Consumer is Changing

Unwrap the shifting behaviour and personas of today's luxury consumer

The luxury world is transforming and the Travel Luxury Consumer is at the center of it all. With data powered by 200+ global travel brands and 850 million monthly traveller profiles, we’ve got the insights you need to understand, reach and target the new-age luxury traveller.

Travel Luxury Consumer Insights

With the ongoing convergence of luxury retail brands with travel brands, we focused our research on the Travel Luxury Consumer. ADARA research dives deep into how luxury travel has changed and the key factors that drive luxury travel today. Learn how you can leverage high-end traveller data to reach in-market travellers and understand how to target different Travel Luxury Consumer personas.

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Key Insights You Will Learn

Unique Travellers

4 different Affluent Traveller personas to help you understand their needs

New-Age Luxury

Experiences are important factors for the new-age Travel Luxury Consumer

Discretionary Spend

Travel Luxury Consumer habits are a key indicator of discretionary spend

Understand the Travel Luxury Consumer!

Understand, reach and target the new-age luxury traveller.