Unique Insights into the Homebuying Decision and Purchasing Process

ADARA leverages the highest quality real estate data, allowing brands to engage with customers based on their stage in the real estate journey, whether they are working with an agent, just moving into a home, or looking to refinance.

ADARA’S Home Buyer Data Consortium unlocks a trove of audiences and data insights that our clients utilize to distinguish and engage with individuals based on their place in the real estate journey – resulting in more conversions, less wasted spending, and a personalized experience for your customers.

ADARA unlocks this data by unifying data from disparate and previously closed systems such as national real estate broker sites, MLS systems, transaction management systems, and property and mortgage services.

90% of all real estate transactions

• Combining data from MLS’s representing over 90% of all real estate transactions – this provides a unique opportunity to reach qualified in-market audiences who are engaged with real estate professionals to buy or sell a property.

150k+ national and regional broker sites

• First-party audiences from websites belonging to the nation’s top real estate brands – where real buyers search for homes – including Century 21, Coldwell Banker, Sotheby’s Int’l, Berkshire Hathaway and more.

Home buying timeline

• Proprietary audiences who are in-market to purchase a home in varying time horizons (0-3 months, 3-6 months, 6+ months), leveraging ADARA’S proprietary machine learning and AI.