The Homebuyer Data Consortium represents over 90% of all U.S. real estate transactions helping you reach in-market qualified leads when it matters the most.
ADARA leverages the highest quality real estate data, allowing brands to engage with customers based on their stage in the real estate journey, whether they are working with an agent, just moving into a home, or looking to refinance.
ADARA’S Home Buyer Data Consortium unlocks a trove of audiences and data insights that our clients utilize to distinguish and engage with individuals based on their place in the real estate journey – resulting in more conversions, less wasted spending, and a personalized experience for your customers.
ADARA unlocks this data by unifying data from disparate and previously closed systems such as national real estate broker sites, MLS systems, transaction management systems, and property and mortgage services.
90% of all real estate transactions
150k+ national and regional broker sites
Home buying timeline