Carpe Data 2020
Building the foundation for the Connected Home with Matt Spiegel, EVP Marketing Solutions and Head of Media Vertical at Transunion
In this session, Matt Spiegel, EVP Marketing Solutions and Head of Media Vertical at Transunion and Bernie Yu, SVP Corporate Strategy at Adara, chat about the growing importance of connected home and TransUnion’s vision in a new era of identity-enabled marketing, following its latest adtech acquisition activity.
Matt and Bernie discuss the ever-changing identity landscape and how building a graph that understands the connections among people, their devices, and their homes is critical to the future.
