Hey Big Spenders!
Elite Traveler Insights Based on Travel Trends of June-November 2015
Adara has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to the industry’s view, the Elite Traveler conducts a higher number of searches prior to booking flights and hotels compared to non-Elite Travelers (94% vs 76%, respectively) and has a much wider booking window as a consequence.
Adara has also found that Elite Travelers will also drop luxury to secure the right location for their needs. As a result, if targeted correctly, Elite Travelers will be receptive to deals, packages and paid for upgrades. Adara is able to provide marketers with this unique insight into an elusive yet valuable audience through its proprietary technology and unique data set.
The Full Whitepaper is available here