Adara’s growth in Europe continues as we focus on how our data can help solve some of the issues facing our industry today.
Adara’s vice president of destination analytics, Ted Sullivan, recently attended the World Tourism Forum in Lucerne – the leading interactive platform in the industry where CEOs, ministers, academia, finance, start-ups, next generation and young talent become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.
Ted took part in a closed think tank with global travel leaders to address sustainability, innovation, and partner collaboration. Several pressing topics were discussed and debated throughout the day with the end goal of developing industry recommendations for new measurements and KPIs – if you can’t measure it you can’t improve it.
The group will meet again in October to review the proposed benchmarks and determine effective methods of global awareness. Adara is excited to be part of the discussion for innovative solutions.