Adara Pulse of Places
Charting the Course to Destination Success
Adara Pulse of Places
Charting the Course to Destination Success
- Staying relevant amid generational change and rapidly shifting traveler expectations
- Wasting budget on generic or poorly timed campaigns
- Uncertainty around which data signals to use—and how to extract actionable insights
- Reactive planning due to limited forecasting capabilities
- And most importantly - inability to measure success or justify marketing investments
- This 4-hour long forum is designed to address these challenges head-on—through practical sessions, real-world case studies, and data-driven insights that destinations can immediately put into action.
Location: Singapore
Date: August 10, 2025
Registration & Networking
Welcome coffee & light refreshments
- 8:30 AM – 9:00 AM
Opening Remarks
- ETF Welcome & Workshop Objectives
- Industry Overview: Why This Matters Now
- 9:00 AM – 9:15 AM
Session 1 – Travel at the Brink of Change
- From Traditional to Next-Gen Travel: How Gen Z & Gen Alpha are reshaping expectations
- Key behavioral shifts: Personalization, sustainability, and digital-first experiences
- Speaker: [ETF Representative]
- 9:15 AM – 10:00 AM
Session 2 – Defining Your Audience & Path to Purchase
- Understanding traveler segments and their decision-making journey
- Mapping touchpoints from inspiration to booking
- Speaker: [Adara Representative]
- 10:00 AM – 10:45 AM
Coffee Break & Networking
- 10:45 AM – 11:00 AM
Session 3 – Purchase Signals & How to Read Data (Adara)
- Introduction to purchase intent signals in travel
- Case studies: Leveraging real-time data for smarter marketing
- Speaker: [Adara Data Expert]
- 11:00 AM – 11:45 AM
Session 4 – What Data & How to Mine It
- Identifying high-value data sources (search, booking, social, etc.)
- Best practices for actionable insights
- Speaker: [ETF Representative]
- 11:45 AM – 12:30 PM
Lunch Break
- 12:30 PM – 1:30 PM
Session 5 –Your Destination Travel Trends (Adara Insights)
- Data-driven trends shaping 2024/2025 travel
- Predictive analytics and future demand signals
- Speaker: [Adara Trends Analyst]
- 1:30 PM – 2:15 PM
Afternoon Break
- 3:00 PM – 3:15 PM
Session 7 – Measurements That Matter ( Adara)
- KPIs for success in digital travel marketing
- Attribution modeling & ROI tracking
- Speakers: [ETF & Adara Joint Presentation]
- 3:15 PM – 4:00 PM
Closing Session – Key Takeaways & Q&A
- Recap of major insights
- Open discussion: Implementing learnings in your business
- Moderated by ETF
- 4:00 PM – 4:30 PM
Networking & Informal Discussions
- 4:30 PM – 5:00 PM
Speakers
Bharat Nagpal
Senior Sales Director, Adara
Sarah Matthews
Managing Director, ETF
Joel Fisher
VP Sales, APAC.
About Adara
PATA Entitlements
- Speaking opportunities at all major PATA conferences, including PAS, PDF, and PTM.
- Endorsement from PATA for regional workshops that we plan to conduct across APAC.
- A co-branded industry report between RateGain Adara Inc. and PATA, focused on the State of Advertising and Measurement in DMOs across APAC. This would mirror our successful collaboration with NYU and HEDNA. Adara will take the lead on research and development, with the report to be officially endorsed by PATA and launched at one of your flagship summits. You can read the latest NYU report here.
- Quarterly email roll-out of the World on Holiday insights report from Adara to the PATA network.
- Featured listing with logo and website link on PATA’s homepage under “Featured Partners.”
- Logo placement and acknowledgement on relevant PATA event collateral.
- Priority consideration for speaking engagements.
- VIP seating at key PATA conferences.
