Ten years ago when you talk about a personalized experience, it’s a handwritten card. Capabilities have matured and data is becoming more pervasive. There’s a lot of different ways that you can act on, and consumers’ expectations are changing. Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content and offers.
Adara’s Chief Revenue Officer, Brandon Meyers, joined Karisa Webster Booker (AMC Theaters) and Joseph Stanhope (Forrester Research) at RampUp 2019 recently to explore “Journeys to True Personalization”.
Watch the whole panel discussion below:
Winter U.S. Outbound Flight Bookings vs. Hotel Bookings: Diaspora and Non-Diaspora Travel
Outbound travel from the U.S. is soaring this winter. Travelers are beyond the fear posed by health concerns and are exploring the world with newfound enthusiasm. Many are looking forward to escaping the cold and venturing to warm, sunny destinations. Caribbean...