In the past year, mobile’s share of travel visits has increased by 48 per cent, and those visits are becoming more varied across new apps. People are using VRBO to view apartments available for the night in San Diego, Viator to explore Kyoto restaurants, and Hopper to monitor and buy the cheapest flights to Barbados. With so many new ways to shop for travel, and so many more opportunities to act on impulse, travel consumers have started to resemble retail shoppers.
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About the Author
Curtis Nishijima
Managing Director – EMEA
Curtis is a seasoned professional with over 25 years digital media and advertising, brand, performance, partnerships, strategic development, sales and comms planning. He has worked at some of the most influential startups and the largest global brands in the digital marketplace across media owners, agency holding groups and technology providers.