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New Entrant: How global giant Adara plans to plug NZ tourism’s data gap

A global shift towards cost-effective, performance-driven marketing solutions has prompted Adara, to enter the New Zealand market via a new partnership with Auckland-based Tomahawk. Adara’s vice president of tourism for Asia Pacific, Matthew Zatto, talks to tourismticker about what expertise this tie-up is going to offer New Zealand tourism, and who should tap into the exciting new service offered by the partners.
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About the Author


Matthew Zatto
VP, Tourism – APAC

Matthew gained his digital marketing & travel industry experience working across 3 continents for such companies as Stein Hotel Group, Tesla, Google and most recently TripAdvisor where he managed the tourism client relationships in Southeast Asia. He is overseeing the tourism business for Adara in Asia-Pacific.
When not traveling the globe to visit his destination marketing clients, Matthew enjoys his vacations on the ski slopes of Japan or visiting friends and family back in California.

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