Read Carolyn, CMO of Adara’s opinion article published by PhocusWire.
Today, many travel brands are in the process of onboarding and improving access to customer data and they often look across the wider plane of marketers to get ideas and best practices. Yet travel marketers are dealing with a very particular set of behaviors that make it hard to use data the way many other marketers use data.
Read article here
About the Author
Carolyn Corda
CMO
As CMO, Carolyn leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to Adara, she was a Managing Director at Accenture, senior executive at Epsilon, executive roles at Fair Isaac and Sabre and she also pioneered the first travel data co-op, Vistrio, which was co-founded with Sabre. Carolyn has been recognized for her thought leadership and has spoken on the subject of customer insight at industry conferences—including Skift, Phocuswright and EyeForTravel.