Read what Carolyn, CMO of Adara had to say in her interview with MarTech where she was asked: how the evolution of MarTech is impacting the way Marketing teams leverage data, analytics and intelligence, being a woman in a tech-heavy ecosystem, and many questions that reveal how Innocollabofocused Carolyn is.
Read interview here
About the Author
Carolyn Corda
CMO
As CMO, Carolyn leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to Adara, she was a Managing Director at Accenture, senior executive at Epsilon, executive roles at Fair Isaac and Sabre and she also pioneered the first travel data co-op, Vistrio, which was co-founded with Sabre. Carolyn has been recognized for her thought leadership and has spoken on the subject of customer insight at industry conferences—including Skift, Phocuswright and EyeForTravel.