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What Travel Marketers Should Learn from Retailers

In the past year, mobile’s share of travel searches has increased by 48 percent. But people aren’t just going to United and Marriott. Travel has exploded with new apps, like Hopper and Viator, that give consumers more choice and more control over their travel. As a result, travelers are starting to act a lot more like retail shoppers; something travel marketers aren’t used to. In this piece, Adara’s Director of Solutions Architecture, Edward Cannon, discusses how travel marketers can upgrade their approach to consumer marketing by borrowing some best practices from retail marketers.
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About the Author

Edward Cannon
Director of Solutions Architecture
Edward Cannon is a successful IT leader with more than twenty years of experience across development, architecture, operations, analytics, e-commerce, and sales in the Travel, Retail, CPG, B2B, and Transportation industries.  Innovative patent holder that has developed and sold unique customer experience and analytics Cloud solutions for startups and multinational organizations.

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