Adara is delighted to announce a new strategic partnership agreement with PATA, the Pacific Asia Travel Association. PATA is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
Under the agreement, Adara will be a key sponsor of PATA events and will work with PATA to encourage its members to contribute data to the Adara travel data co-op. Adara will use the data to develop co-branded country and regional market intelligence reports, which will be made available exclusively to PATA members.
“As many organizations focus their marketing efforts on digital marketing strategies, the access to quality permissioned data and proper analysis is fundamental to making smart business decisions,” said PATA CEO Dr. Mario Hardy. “Our partnership with Adara will provide a more holistic view of the patterns, trends and behaviour of travellers for our members, helping them better plan their marketing strategies to achieve maximum return on their marketing investments.”
Layton Han, CEO Adara commented: “The partnership with PATA is a great example of how sharing data safely and securely between disparate but linked data-sets helps to unlock actionable insights that would otherwise remain hidden in silos in individual companies and destinations. Adara is thrilled to be partnering with PATA and is dedicated to the Asia-Pacific region and we are continuing to grow and scale internationally.”
To learn more about this partnership and the opportunities for you and your brand email sales@Adara.com