Add precision to campaigns.
An online display advertising campaign using the ADARA Magellan platform taps into the world’s largest set of digital travel data while delivering your message to a highly targeted audience.
Beyond providing precise audience data, Magellan filters for specific sites and content categories to match the campaign’s needs.
Offers and scale are easily adjustable throughout the run of the campaign — across display, mobile, social media, and video.
The ADARA Magellan platform delivers results.
Magellan’s advanced audience segmentation, performance data, optimization algorithms, and inventory information consistently lead to increased performance and brand stickiness.
The ADARA Magellan platform powers targeted advertising and provides actionable information that can be used directly in media campaigns to drive advertising effectiveness.