February 04, 2016

Idaho Tourism Uses ADARA Impact to Gain Unprecedented Insight into Digital Campaign Effectiveness

​Travelers exposed to Idaho Tourism campaign had 15% higher ADR

​Utilizing more than two million Idaho air and hotel searches and bookings in the ADARA ecosystem across a 12-month period, ADARA Impact identified key insights and outcomes for Idaho Tourism, including:

  • Which Idaho Tourism media partners were driving actual travel searches and bookings
  • Potential media partner audience overlap and inefficient spend
  • The types of travelers that responded to Idaho media campaigns, and an in-depth look into their specific travel behaviors

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