March 27, 2017

ADARA Boosts Advertising Sales Team

​Internal Promotions and New Hires Strengthen Global Team

​Palo Alto, California, March 27th, 2017 – ADARA, the travel industry’s data co-operative, today announces that Brandon Meyers will take on the role of Chief Revenue Officer as the company bolsters its advertising sales team across North America and Europe. The move will help ADARA work towards its vision of growing the travel industry in collaboration with its partners and customers.

​ADARA’s data co-operative provides a holistic understanding of traveler patterns and behaviors in real-time. Its ability to analyze and share historical and real-time travel data from more than 175 of the world’s top travel brands means it can offer unique marketing solutions that not only identify traveler habits, but also directly target them throughout the purchase cycle.

Additional strategic hires to build ADARA’s advertising sales team include Mike Aronow, Vice President of Sales, North America, and Denise Harrell, Sales Director, North America. Both join ADARA from Quantcast. In addition, Pete Kelly has been promoted to Vice President of Sales, Europe, to be supported by Philipp Neubert, Sales Director, DACH, who joins ADARA from Rocket Fuel.

Brandon Meyers, Chief Revenue Officer, ADARA, said, “We are committed to delivering powerful marketing solutions to travel advertisers, and strengthening our sales team is a strategic move to extend our reach and fulfill demand. As more travel businesses access our data they can gather insights and knowledge into their customers and improve their ability to target in-market travelers with the most appropriate offers and information. The more targeting can be refined and improved, the more the industry will grow.”

About ADARA

ADARA is the world’s travel data co-op providing a unique holistic understanding of travel patterns, trends and behavior. It’s a safe and secure way to share and analyze historical and real time data about more than 500 million monthly unique traveler profiles from more than 175 of the world’s top travel brands.

The ADARA data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveler Intelligence. Together they provide unparalleled access to insights and knowledge allowing travel marketers to increase marketing efficiency, maximize revenues and grow their brands.

Let’s Travel Together

ADARA is headquartered in Palo Alto, California and has 20 offices across North America, Europe, Middle East and Asia Pacific. Partners include Marriott, Accor, Etihad, United, American, Delta and Hertz.