Chief Executive Officer

Layton knows how to take a business to the heights of success. He co-founded online loyalty marketing company, and as its co-president, saw revenue and profitability more than double. Prior to serving in that role, Layton was head of business and corporate development for, overseeing public and private company acquisitions and developing strategic partnerships with Fortune 500 companies. He was CFO during the company’s pre- and post-IPO periods and later helped guide the sale of to United Airlines (NASDAQ: UAL) in 2001 and to United Online (NASDAQ: UNTD) in 2006. He is a graduate of the University of California’s Haas School of Business, where he earned an M.B.A. Layton also holds a B.S. in Mechanical and Aeronautical Engineering from the University of California-Davis.

President, Data & Analytics

Charged with helping to develop innovative travel intelligence products and building solid partnerships and alliances, Scott brings significant business development and marketing savvy to the ADARA team. He has a track record of success at both a Fortune 500 company as well as a venture-backed startup. During his tenure as managing director of distribution and planning for United Airlines, Scott led the development plan that created, a venture funded by five major airlines, including United. Additionally, Scott was one of the founding board members of Orbitz, and he guided the company to a successful IPO. Scott was also president of the subsidiary of UAL Corporation responsible for monetizing select United assets, including its frequent flyer membership base and media channels. Scott has an M.B.A from the Darden School at the University of Virginia and a B.S. in Economics from Utah State University.

President, Media and CMO

Elizabeth is an experienced media executive focused on accelerating global advertising businesses. Harz has spent more than twenty years using technology and insights to help marketers deliver business results. Before joining ADARA, Harz was Vice President of Business Development at Chegg, where she established their marketing services business. Prior to Chegg, she was Senior Vice President of Media Sales at Electronic Arts overseeing global ad sales, marketing and operations across platforms. Before EA, Harz spent five years at Yahoo! in a variety of leadership roles, ending her tenure as Vice President of Marketing Insights. Her first ten years in the business were spent at Ziff Davis Media and CNet. She holds a BA in International Studies from Ramapo College of New Jersey.

Chief Technical Officer, Co-Founder

ADARA relies on the information extraction, data modeling, and text analytics expertise of Charles Mi. Inspired by his work in the machine learning and text mining fields, Charles helped develop the innovative analysis framework that drives the ADARA Magellan travel intelligence platform. Before cofounding ADARA, Charles worked at IBM Research – Almaden, one of eight laboratories worldwide that make up IBM Research. There, he conducted extensive research on text mining and business intelligence, and helped lead the development of the IBM WebFountain Anti-Money Laundering solution. Charles attended Stanford University for his graduate work, completing a M.S. in Computer Science. He earned a B.S. in Computer Science from the University of North Carolina at Chapel Hill.

Chief Architect, Co-Founder

I-Heng refined his expertise in enterprise search application development while working at Oracle, a global leader in business software. Applying his knowledge of advanced data analysis, I-Heng helped to develop the ADARA Magellan travel intelligence platform. Prior to working at Oracle, he attended graduate school at Stanford University, earning a M.S. in Computer Science. Heng also holds a B.S. in Computer Science from North Carolina State.

Senior Vice President, Product

Melissa serves as the Senior Vice President of Product for ADARA, to which she brings more than 15 years experience running product management and product marketing teams. She thrives on bringing industry-leading products to market that excite customers. Previously, she held the title of VP of Product for AdMobius and Velti focused on mobile advertising and data management. Prior to Velti, Melissa was Senior Director, Product Management at Yahoo!, where she led product management for the suite of display ad serving products as well as worked in search marketing and local monetization. Preceding her work in the digital advertising industry, Melissa spent over a decade working on storage management and enterprise software solutions in product marketing, market research and product management roles at both established and startup companies including VERITAS, Infogenesis, and Invio. She received a B.A. in Economics from University of California, Santa Barbara and a MBA from the University of Southern California, Marshall School of Business.

VP of Finance

​Michael Cain has been leading finance and accounting operations for companies in Silicon Valley for over 20 years. Most recently, Michael was VP of Corporate Finance at HotChalk, a high-growth e-learning company. Prior to that, he was VP Finance/Business Unit Controller at Arcot Systems, a leading SaaS provider of online identity authentication solutions which was acquired by CA Technologies. Michael also spent several years as Corporate Controller at TIBCO Finance Technology. Earlier in his career, he worked at Deloitte, The Gap and the San Jose Sharks. Michael received a Bachelor of Science in Business Administration with an Accounting concentration from California Polytechnic State University, San Luis Obispo.